Corporate Culture Manual
Captures the personality which marks the company, specifying physical traits (brand, logotype) and cultural traits (principles, philosophy, values)
Corporate Social Responsibility Manual
Includes the politics of social action, commitment and participation of the parties of interest, Company performance indicators, social information referring to staff and objectives for improvement
Brand Imaging Events
Designed to empower the company brand and image while bringing forth new ties with target markets
Internal Marketing Events
Actions designed to achieve Employee - Company identification and involvement with joint interactive projects (outdoor training, teambuilding, incentive meetings)
Promotional Acts
Press Release elaboration, product presentation, press conferences, company gatherings